5 Things you should know about Blogging

There are no definite rules about blogging, but here are a few basic bits of wisdom for making your blog stand out.

Many authors wonder whether to niche or not to niche.

There are reasons to have a niche.  Having a niche makes it easier to brand your business because you are focused on only one area.  Your post will stand out easier. Some writers find it restricts them too much if they haven’t tried blogging in different areas yet. I am one of those bloggers, but it’s a personal choice, there is no right or wrong way.

Should you use questions?

It’s useful to end a blog post with a question because it invites readers to comment.  If you need a call to action then questions might work better.  Questions help engage the reader more and they often leave a longer lasting impression on the reader.  Most bloggers who write on topics that are controversial will usually end with a question.

How long should a blog be?

There are a lot of different opinions on this subject because of the changes in technology.  It’s generally harder to read on a screen so writers have been told to use short paragraphs and keep it short.  Many online readers scan and they don’t read word for word.  If you are lucky enough to have a newer tablet, it’s much easier now, you can even read comfortably at night.  It’s definitely more relaxing with new technology.

Search engines prefer a post to have at least 300 words if you are blogging to increase traffic to your site.  Longer articles are more likely to increase your online authority.  The length of each post should vary according to the topic you present.  For example, “how to” articles need to be a little longer.

First, identify your audience

It’s practically the most important thing in blogging or any kind of marketing.  Know what topics interest your target audience–ones they like to share with others.  Many beginning bloggers make the mistake and try to appeal to everyone.

How often should you blog?

It depends on your time. The more you blog the better your skills become.  Some authors want to take their time and develop Quality posts, so they spend more time editing.  If you’re blogging to increase traffic for SEO then you’ll want to blog more often.

There are a lot of good sources out there for blogging tips.  It might take some time to find your unique voice and style.  One great resource is https:www.bloggingbasics101.com.

Happy writing everyone!

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