This is part 1 of a 2 part post. People Blog for different reasons. Some blog to share their personal experiences. If you are blogging for business, there are more things you have to consider.
One of the first things you should be aware of is your audience. It’s easier to grow your audience if you target a specific group of readers. This is important if you want to increase your traffic. If you are blogging for personal reasons then you don’t’ have to worry too much about a target audience.
In order to target an audience, you need to find out what solutions to problems they require. Do research to find out what their interests are. It takes a while, but it’s well worth the effort.
If you are trying to promote your website business, blogging can give your website more credibility, because you are more likely to be seen as an expert in your area.
How often should you post?
The answers vary. I am not an advocate of blogging every day because it’s time-consuming, and you run the risk of decreasing the quality of your posts. I think it’s more important to post quality posts, less frequently.
But, the more you post, the better you will get. Frequent and regular posting is going to attract more readers. Some readers will look for your blogs, if they don’t find new ones, they may feel let down. I know this happened to me when I follow podcasts, and then suddenly they are off the grid. How often you post will depend on your time and the purpose of your blog. Try for once a week and see how it goes. This will give you more time to edit.
How long should a post be?
Again, it depends. Just know that the longer articles are reported to get more shares on social media. Seth Godin, the marketing guru claims they are shared more, and then the traffic to your website often increases. Of course, it is more difficult to hold the reader’s attention with a longer article.
It is worth mentioning that readers like to return to blogs that are consistently posted and timely. This is hard for most working people. WordPress has a feature that allows you to schedule your posts ahead of time, and have them posted at whatever time and date you want them to be published.
Spelling and Grammar
This is still number one.
“The fewer grammar or misspellings you have, the more likely someone will enjoy your Blog post.”
by Mallissa Culbertson
You will notice errors on some sites. I have even found errors in printed books! Even the best writers make mistakes. It’s been said that if your content is good, many will overlook an error. Not everyone will though.
I have a three-day edit rule. I write something, then leave it alone for a day or two.
Using good quality content
What does this really mean? Well… there are a lot of opinions about this. According to Google, quality content is error-free, no repetition of information and organized in an easy to read format. It’s content that is honest and credible, using links and proper images.
Using hosted Platforms
It’s true that using hosted sites are never really your own. As long as you have your own domain name you are likely safe. Just don’t forget to pay the bill or you can lose your material very quickly.
Hosted platforms, like WordPress or Weebly, are usually cheaper, more secure, and you can make your own changes easily. Check the prices and look for the best features that meet your needs. Make sure they’ve been around for a few years, at least. I like Weebly, they have good customer service. WordPress is cheap, but you may have to study up on how it works. There are some good books out there. I bought WordPress for beginners, by Bookazine. It includes 14 hours of tutorials. Keep in mind, that WordPress is evolving fast.
Most platforms now have analytic capabilities so you can see how much traffic your site is getting. You can even see how each individual pages are doing. For a fee, you can use Alexa or Google.
These are only a few ways to make your blog better. Content is the most important thing to increase your readership. Part two is coming soon.